Personalized Participation Awards in Endurance Sports
Times have surely changed in this constant connection, self-promotion world that has evolved during the rapid growth of endurance racing. There is a positive aspect, making your race goal public will help with personal accountability (yes it adds pressure). However, the other side is a constant barrage of personal participation award related information.
Texting and Connecting with Your Customers
The common customer communication practice after a meeting is to follow up by phone call or email. However, with the growing trend of business (not just personal) texting, with the simplicity and exceptional open rate results, more companies are including it as part of their overall marketing plan. Sending a photo with the text when thinking of a customer can provide better overall connection and personalization.