Entrepreneurs – What Wakes You Up in the Morning? It’s Probably Not Thinking of Writing a Book!
Entrepreneurs in most cases should not write a book just for promoting his or her business. Many authors may disagree – but in most cases books won’t generate sales of the core business compared to spending time with existing customers and new prospects. An entrepreneur (especially before making a profit) should not have time to write a book, but after success or failures many will write books to offer insights to the next generation of entrepreneurs. A few recent examples include Jeff Bezos – Amazon founder, Tony Hsieh – Zappos founder and Howard Schultz –Starbucks leader.
